Virtual General Manager for Financial Planning Businesses
The demands of Financial Planners in running their own business and attending to their client needs have never been greater.
Why is it that some businesses however continue to outperform? They engage support to assist owners in driving to achieve goals – both business and personal.
Access specialist support – a Virtual General Manager with over 20 years financial planning Industry experience.
Virtual General Manager Role
Key areas of focus for the Virtual General Manager include strategic and operational planning and supporting the business owners and team, to complete marketing, admin, operations, HR and financial management projects.
Your General Manager offers your financial planning business hands on help as a personal “Virtual General Manager“, who helps with the overall management of your business while you as Principal, can continue to focus on what you enjoy the most and do best.
Do you want to build stronger profit and enjoy a better lifestyle?
As your Virtual GM, we assist you in developing business strategy & operational plans, whilst holding yourself & team members accountable to these plans. Hands on help is provided in working on the business around the various projects of improvement identified.
Would you like your business to be less reliant on you?
Your General Manager provides a Virtual GM service at a fraction of the cost of recruiting & employing Management in your Practice.
Virtual General Manager Benefits
The key benefits of a Virtual General Manager include:
Enable sharing of experience and knowledge across a number of businesses
Business Owners and their Team are able to focus on client work and improve business output
Using our Virtual General Manager service will save thousands on a full time Practice Manager or General Manager and actually enables directing further resources to grow the business
An experienced Manager, Coach & Mentor on your team
On site options available
How does a Virtual General Manager Work?
There are several options available as to how a Virtual General Manager may assist your business.
It can be challenging running a sole adviser practice.
Sole Practitioners are responsible for everything. Client advice and relationships and everything else like paying the staff, practice compliance and generally running the business. It is a difficult juggle particularly when you are in growth mode and building the client numbers.
This a story of the need to not drop off the key activities that build the business.
Our Sole Practitioner has developed a relationship with an accounting firm over several years. The relationship has been quite successful and both parties have developed a mutual respect for each other. The Accountants are impressed by the financial planner’s expertise and technical knowledge. He has been referred quite a few clients of the firm and always delivered very sound, comprehensive advice.
The relationship worked well in the first two years with fortnightly visits by the financial planner.
However in the past eighteen months the financial planner’s visits dropped off and so did the referrals for new work.
Part of the reason was COVID related, however the financial planner was also focused on other things happening in his business.
acquisition of a small number of clients
building a new venture with another third party
back office workload issues required the hiring of another support staff person
All of these business matters were important and consumed a lot of time from the financial planner.
The business financials were now becoming a concern by the end of 2020. Expenses had risen and profit had declined. No time had been allocated to the most productive referral relationship – the Accounting Firm.
A strategic planning session (to kick off the new year), with me illustrated several issues. They were:
Profitability
Poor pipeline of new prospects
Underperformance of new third party referral venture
A new plan of attack has been created with some clear KPI’s for the Practitioner to focus on.
Back to the Accounting Firm – fresh contact has begun and co incidentally the Accountants have asked for the fortnightly meetings to resume!
I work with this financial planner and through our regular accountability meetings provide support to stay on track. My clients find this support highly valuable in helping achieve both business and personal goals.
